A manifesto to professionals in the new world of work.
I’ve been searching for years to develop a better structure to the way I approach recruitment. How I understand and perceive people, drawing out the bits of seemingly insignificant information that will lead to deep connections with others….framing it in a concise way has just eluded me.
It’s an image we’ve seen play out on television and in movies for decades: A breaking news bulletin comes into the local newspaper or TV newsroom. In the smoky back-office, a gruff editor chomping on a cigar gets the word and barks out a command to get their best reporter on the story.
It may be cliché, but when an opportunity comes along involving YOUR brand, that kind of scene should be playing out for you too (without the second-hand smoke). To get a story done right, get a real storyteller on the case. Journalists have been doing it for centuries for newspapers, radio and TV newsrooms. There’s a reason they coined the phrase Brand Journalism.